Text Messaging in Clinical Trial Patient Recruiting and Retention

Text and Drugs

The Power of Text Messaging in Clinical Trial Patient Recruiting and Retention

Mosio’s Co-Founder and CTO, Jay Sachdev, will be presenting in a master class on patient recruiting at the upcoming MAGI West Conference in San Francisco, CA (November 9 – 12, 2014). Those familiar with the challenges in patient recruiting will learn the benefits, affordability and variety of uses text messaging offers in clinical trials. Sachdev will also be speaking about its usefulness in retention, a topic that continues to generate more buzz as “patient engagement” is discussed in healthcare.

While the hype has always surrounded there being an “app for that” or a need for one, mobile text messaging remains the most popular and utilized function on every mobile phone. 90% of text messages are opened and read within 3 minutes, making it a powerful medium for keeping in contact with study volunteers, through alerts, reminders, and two-way communications. Usefulness of the text messaging channel include new study alerts, medication adherence, appointment reminders and ePRO, along with a handful of other uses to be discussed in the presentation.

Title and Description of MAGI’s Text Messaging in Clinical Trial Patient Recruiting and Retention Session

W858b Master Class: Patient Recruiting (Part 2)
This interactive program is designed for clinical research professionals with responsibility for subject recruiting. We will cover engaging patients with study websites, digital and social media strategies, telephone screening optimization, and using SMS messaging for recruitment and retention.

If you’re planning on attending, be sure and drop by the session to learn more about how you can utilize text messaging in clinical trial patient recruiting and retention activities.

To register for the MAGI Conference:

www.magiworld.org

If you are in the San Francisco Bay Area, please join us for a taste of MAGI’s Clinical Research Conference at the Fairmont Hotel, November 9-12. Attend for a morning or afternoon for just $99, compliments of ePharmaSolutions. Sit in on a workshop or some sessions. Visit the Exhibit Hall for refreshments and to talk with some of the best service providers in the industry. Meet some of the 600+ speakers and attendees. To see the program, click here. To register for this special offer, use this form.

About The Author

Noel Chandler

Noel is the Co-Founder and CEO of Mosio, a mobile messaging software company providing solutions in clinical research, increasing the effectiveness of recruiting, retention and reporting in clinical trials.